Why We Have Launched Our Spanish Portal for Our Global Partner in Spain

They say that business is done with the head, but partnerships are built with the heart. At West Bengal Chemical Industries Limited (WBCIL), we have always believed that a true global connection doesn’t build over one night.
It goes beyond manufacturing or shipping products across 75 countries. It’s about understanding every issue, listening, solving and evolving alongside the people we serve.

Today, the WBCIL team is proud to announce a significant milestone in our journey: the launch of our dedicated Spanish-language website.
This isn’t just a translation of our English pages; it is a dedicated portal designed specifically for our partners in Spain and the wider Spanish-speaking world.
You might be wondering, why now? And why Spain?
The answer lies in a story that began thousands of miles away from our headquarters in Kolkata, amidst the vibrant energy of Barcelona.

Takeaways

• Bridging Communication Gaps: Inspired by interactions at CPHI Barcelona, WBCIL launched a dedicated Spanish portal to ensure complex scientific discussions regarding their APIs and solutions are clear, accessible, and meaningful to native speakers.
• New Gateway: This initiative positions Spain as a crucial bridge to the broader Latin American market, streamlining procurement and offering localised resources for partners across Europe and the Americas.
• Local Focus, Global Reach: The launch signifies WBCIL’s shift from being a distant global exporter to a “local partner,” prioritising personalised connection and user-friendly navigation for the Spanish-speaking community.

The Barcelona Spark: A Moment of Clarity

Our decision to go local in Spain wasn’t made in a boardroom meeting with spreadsheets. It was born on the floor of CPHI Worldwide in Barcelona.
If you’ve ever been to CPHI Barcelona, you know the atmosphere is electric. It is a melting pot of innovation where the best minds in the pharmaceutical industry gather. Walking through the Fira Barcelona Gran Via, we were struck not just by the scale of the industry but by the passion of the Spanish pharmaceutical community.

We remember one specific conversation with a potential partner from Madrid. We were discussing the technical nuances of our Liposomal Iron and Calcium solutions.

While his English was impeccable, there was a moment of hesitation when we started discussing the complex bioavailability data on Liposomal iron. We realised that, while we could communicate, we weren’t truly connecting at the level complex science demands.

We saw firsthand that when our partners spoke in their native tongue, conversations shifted from transactional to transformational. We realised that to be a true partner to the Spanish market—and to use Spain as our gateway to Latin America—we needed to meet you where you are. We needed to speak your language, literally and figuratively.

That trip to Barcelona didn’t just expand our network; it expanded our perspective. The warmth of the people, the dedication to quality healthcare, and the sheer potential of the Spanish market inspired us to come back home and get to work.

Spain: A Gateway, Not Just a Destination

Spain is more than just a European market to us; it is a strategic hub. As a global exporter, we see Spain as the bridge between Europe and the vast, dynamic markets of Latin America. By launching this portal, we are streamlining the procurement process for businesses in Madrid, Valencia, Mexico City, and Buenos Aires alike.

Our new Spanish portal is designed to help Spanish-speaking people.

Here’s what they can expect:

• Native Access to the pharma industry: One can now explore our entire catalogue of APIs, Fine Chemicals, and Mineral Chelates in Spanish. Whether you are looking for technical specs on Ferric Pyrophosphate or our advanced Liposomal range, the details are now accessible without the friction of translation barriers.
• Seamless Navigation: We’ve structured the site to reflect how our Spanish partners do business—direct, precise, and detail-oriented.
• Localised Resources: We are rolling out blogs and resources specifically tailored to trends in the Spanish market, from regulatory insights to local nutraceutical demands.

Global Exporter, Local Partner

At WBCIL, we have spent over six decades building a reputation as a reliable global exporter. From the US to Japan, our products travel the world. But we know that “global” can sometimes feel impersonal.
This launch is our promise to you that while our reach is global, our focus is local. We want our partners in Spain to feel that WBCIL is not just a vendor in India, but a neighbour in business. When you visit our Spanish site, we want you to feel understood.

A New Chapter for WBCIL

We invite you to explore the new portal. Read our Spanish blogs, browse our product lines, and let us know what you think. This is just the beginning. As we prepare for future events like Vitafoods Europe, we are excited to continue this conversation—in English, in Spanish, and in the universal language of quality and innovation.

To our friends in Spain: Bienvenidos a WBCIL. Estamos listos para crecer juntos. (Welcome to WBCIL. We are ready to grow together.)